Sonam Kapoor joins Jio MAMI as 'Word to Screen' ambassador

"After a three-year hiatus, the Jio MAMI Mumbai Film Festival is returning with its on-ground edition. The event is scheduled to run from October 27 to November 5."

21 September 2023

"After a three-year hiatus, the Jio MAMI Mumbai Film Festival is returning with its on-ground edition. The event is scheduled to run from October 27 to November 5."

Mumbai: Bollywood actor Sonam Kapoor will return as the brand ambassador for Jio MAMI Mumbai Film Festival's market initiative 'Word to Screen'.

The Jio MAMI Mumbai Film Festival is back with its on-ground edition after a gap of three years. It will take place from October 27 to November 5 here.

'Word to Screen' is an options market that offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film formats, according to the organisers.

A first-of-its-kind initiative, Word to Screen, was launched in 2016 by Jio MAMI and has since served as a dynamic and inclusive platform that explores the synergy between the power of the written word and the magic of cinema.

Kapoor, known for films like "Neerja", "Veere Di Wedding" and