National Award winning Actor Sonam Kapoor, known for her eclectic choices of roles and compelling narratives, continues her role as the Brand Ambassador for Word to Screen this year at the Jio MAMI Mumbai Film Festival. Word to Screen Market is an options market that offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film formats. A first of its kind initiative, Word to Screen, was launched in 2016 by Jio MAMI and has since served as a dynamic and inclusive platform that explores the synergy between the power of the written word and the magic of cinema.
21 September 2023
National Award winning Actor Sonam Kapoor, known for her eclectic choices of roles and compelling narratives, continues her role as the Brand Ambassador for Word to Screen this year at the Jio MAMI Mumbai Film Festival. Word to Screen Market is an options market that offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film formats. A first of its kind initiative, Word to Screen, was launched in 2016 by Jio MAMI and has since served as a dynamic and inclusive platform that explores the synergy between the power of the written word and the magic of cinema.
Word to Screen aspires to build an ecosystem that makes it easier for publishers to pitch and filmmakers to choose the right kind of stories for the screen. In the last few years, we have seen a steady growth in filmmakers adapting books into films and web series, but the larger problem of reaching the right authors and publishers as well as selecting that perfect story is a long and tedious process. With Word to Screen, Jio MAMI aims to streamline the process, reduce the time, and improve the quality of stories that get picked by filmmakers. It brings together passionate professionals from the film and literary industries, fostering collaboration, exploration, and the discovery of new possibilities. Sonam Kapoor's keen interest in books and a sharp instinct for a great story, as reflected in her choice of cinema, make her the perfect champion for Word to Screen, aimed at exploring the fascinating intersection between books and the silver screen.
Commenting on her association with Word to Screen, Sonam Kapoor said, "As actors, we are constantly looking for compelling, disruptive and engaging stories that touch the hearts of the people. By supporting a platform like Word to Screen, I am taking a step towards ensuring the industry benefits from this initiative and we tell a lot more meaningful stories to our audience. As a voracious reader, I understand the power of an incredible story and how a well-written book can form the backbone of a compelling film narrative."
She adds, "I would urge publishers, writers, and creators to make the most of this platform. I am excited to discuss the power of the story in cinema with authors and filmmakers at the event, exchange ideas, and hopefully be a catalyst to contribute to our industry which has given me so much. I am also looking forward to announcing nominations for the Book on Cinema award at the event; the award will be given out during the Jio MAMI Mumbai Film Festival."
Within a few years of its launch, Word to Screen, has helped forge cross-industry relationships and some of the books that have been optioned out of the market include Bhujia Barons by Pavitra Kumar, Indira by Sagarika Ghose, the Inspector Saralkar Series by Salil Desai, Strangers to Ourselves by Shashi Deshpande, The Ivory Throne by Manu S. Pillai, The Spectacular Miss by Sonia Bahl, How I Became A Farmer
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