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"The world has changed, and we have a certain audience that is extremely evolved" - Rana Daggubati

Daggubati is passionate about supporting young talent. He is also deeply involved in creating the best in media tech to elevate the overall cinematic experience.

18 September 2023

Board of Director for the prestigious Jio MAMI Film Festival 2023, critically acclaimed actor and producer Rana Daggubati, believes that film festivals are a great opportunity to showcase new cinematic voices and tell stories that otherwise find it very difficult to find a platform in the mainline ecosystem. Film festivals are a great distribution platform for independent filmmakers, and as a filmmaker and entrepreneur, Rana Daggubati is passionate about supporting young talent. He is also deeply involved in creating the best in media tech to elevate the overall cinematic experience. Thus creating a natural synergy with Jio MAMI Mumbai Film Festival's larger vision.

Commenting on this, Rana Daggubati said, "Till a few years ago, an independent filmmaker would struggle to reach an audience. Not just that, even a big regional language film would run its course across screens in a specific region, and the filmmaker would be satisfied with that limited reach. Today, the world has changed, and we have a certain audience that is extremely evolved and aware and is ready to watch cinema from different parts of the world. This is a very interesting time for a film festival like ours.

He added, "Unlike the West, South Asia lacks a vibrant film festival culture, and we are confident that Jio MAMI Mumbai Film Festival, with its new vision, will change that narrative and help in building an ecosystem that will allow an independent filmmaker sitting in any part of South Asia to showcase their talent on a larger screen to the right audience. We aspire to empower creative filmmakers with a network of like-minded experts, leading to interesting collaborations beyond borders."

Jio MAMI Mumbai Film Festival is back with an on-ground edition after three years with a new vision to host the world

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